DaboGirl 7 Posted January 3, 2009 Burger King Confirms Star Trek Movie Promotion For 2009 In a welcome sign for a new expanded audience for the franchise, Star Trek is headed back to fast food. Back in February TrekMovie reported that one of the components of the merchandising for the new Star Trek movie would be at a major fast food outlet, noting ‘probably Burger King.’ And Burger King has just officially confirmed they will be doing a promotional tie-in for the new Trek film. Paramount giving new Star Trek the tentpole treatment Burger King made the Trek announcement in their quarterly investor conference call yesterday. In discussing various partner campaigns planned for next year, CEO John Chidsey stated "we believe our movie lineup with The Pink Panther, Star Trek, and Transformers will resonate with super fans and super families globally." TrekMovie has also independently confirmed the Star Trek/Burger King merchandising deal. Paramount and Burger King have worked together on a number of recent promotions, including this year’s Iron Man and Indiana Jones and the Kingdom of the Crystal Skull as well as last year’s Transformers movie. However this will be the first Star Trek promotion with Burger King. Burger King has also worked with the other major studios, including Fox for the recent Star Wars prequels. Link: http://trekmovie.com/2008/10/31/burger-kin...otion-for-2009/ Fast-food tie-ins are fun. I’m all about fun! Share this post Link to post Share on other sites
Stephen of Borg 2 Posted January 3, 2009 looks like its back to me buying some kid meals again Share this post Link to post Share on other sites
MrPsychic 1 Posted January 3, 2009 Kinda ironic when you consider Star Trek: The Motion Picture was McDonald's first Happy Meal. Share this post Link to post Share on other sites
GhostofMajorHayes 10 Posted January 3, 2009 I guess i'll be going to the BK drive thru in the near future. Share this post Link to post Share on other sites
Kor37 9 Posted January 3, 2009 I guess I'll be going to Burger King as well but.......what am I going to do with the food? Is it even edible?....... Share this post Link to post Share on other sites
Theunicornhunter 2 Posted January 3, 2009 Most places have substitutions for the kids meals - milk or juice instead of soda; fruit instead of fries. As for fast food Burgers - Burger King is at least better than McDonald's - which I realize isn't saying much. I am looking forward to the Star Trek toys Share this post Link to post Share on other sites
A l t e r E g o 9 Posted January 3, 2009 You should be able to purchase the premium without getting the kids meal. Share this post Link to post Share on other sites
DaboGirl 7 Posted January 7, 2009 You should be able to purchase the premium without getting the kids meal. Actually, that is exactely what I did with the Star Wars: The Clone Wars toys at McDonald's last year. You end up paying about half the price of the meal and just get the toy. Share this post Link to post Share on other sites
GhostofMajorHayes 10 Posted January 7, 2009 I guess I'll be going to Burger King as well but.......what am I going to do with the food? Is it even edible?....... Thats a great question, I just wish I had a definitive answer for you. Share this post Link to post Share on other sites
